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Privacy Policy

At Student EI we take privacy very seriously. Please read our privacy policy below: 

Student EI (‘Student EI’, ‘we’, ‘us’) takes the protection of privacy very seriously. This notice describes how we collect, use, and handle your personal data. It also describes your data protection rights, including a right to object to some of the processing which Student EI carries out. More information about your rights, and how to exercise them, is set out in the ‘Your rights’ section below.

This notice applies to the information Student EI collect from districts, schools and students when they use our Student EI platform. It also covers personal information collected on the website

Your school will be the data controller for the personal data which is hosted in Student EI. For more information on how this personal data is processed, please speak to your school or refer to their privacy notice.

We are Student EI, our product, which shares the same name, was founded in 2018 by serial entrepreneur, Tyler Gough, who had a vision to bridge the gap between academic and soft skills in today's students. Our software empowers students to know themselves on a deeper level while giving districts unmatched student data to make a lasting impact.

We collect and process the following information:

your first name;
your last name;
your email address;
your mobile number (which is optional);
your marketing preferences, including any consents you have given us;
Information you provide on web forms; and
information related to the browser or device you use to access our website.
Sometimes, we receive information about you from third parties. This includes information from your school, but also in the case of teachers or other school staff, information from publicly available sources such as LinkedIn and in some cases obtaining information (such as email contact lists) from data suppliers. We must be clear to note that we obtain information for students, teachers or other school staff through SIS.

We process this data for the following purposes:

To fulfill a contract, or take steps linked to a contract including:

To provide Student EI and our website, and ancillary services such as customer support.
To authenticate users of Student EI.
Taking payments for the purchase of Student EI software licenses or Student EI's online digital content.
To send you service, technical and other administrative emails relating to Student EI and our website, messages and other types of communications, like two factor authentication and resetting your password.
As required by Student EI to conduct our business and pursue our legitimate interests, in particular:

To ensure Student EI and our website is working as intended, such as tracking outages or troubleshooting issues that you report to us. 

To make improvements to Student EI and our website and to help us develop new products and services.
To respond to webforms that you complete on our website.
We use data for analytics and measurement to understand how Student EI and our website is used. For example, we analyze data about your use of Student EI to do things like optimize product design. This information can consist of information such as geographical location, browser type, referral source, length of visit, pages viewed and phone make and model.
We use information you provide to investigate any complaints received from you or from others, about Student EI, our website or other services.
For direct marketing purposes including creating a profile about you to better understand you and tailor the marketing we serve you (including on social media). This may include information about Student EI or information about our services. In the event we create a profile for students this will be for supporting authorized educational/school purposes or as authorized by the parent/student.

We will use information in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation).
To conduct surveys and other market research to ensure our services are relevant to your needs.
Where you give us consent:

where required by law to send you direct marketing in relation to our services;
we place cookies and use similar technologies. See our Cookie Policy; and
on other occasions where we ask you for consent, we will use the information for the purpose which we explain at that time.
In accordance with the Student Privacy Pledge (‘Pledge’) we do not collect, maintain, use, or share student personal information beyond that needed for authorized educational/school purposes, or as authorized by the parent/student.

For purposes which are required by law:

In response to requests by government or law enforcement authorities conducting an investigation.


  • Vendors and service providers:

    • We will share your personal information with third party service providers who support our business, who will process it on behalf of Student EI for the purposes identified above. Such third parties include providers of hosting services and technical infrastructure CRM services, customer support services, and marketing services. Some of our key service providers are listed below:

      • Hubspot: based in the United States used for Marketing automation / company updates / product information

  • Legal reasons: 

    • We will share personal information outside of Student EI if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to (i) enforce applicable terms of service or other agreements, including investigation of potential violations and audits, (ii) detect, prevent, or otherwise address fraud, abuse, security risks, or technical issues, and (iii) protect against harm to the rights, property or safety of Student EI, our users, or the public as required or permitted by law.

  • Group companies:

    • We may share your information with our group of companies for the purposes of business administration, maintaining security and regulatory compliance, providing support services to end users (including IT support, where relevant), marketing and analytics.

  • Your school:

    • When you access or use our services in the course of working for your school, we may share your information with such organization in certain circumstances.

  • Business transfers: 

    • In the event that Student EI undergoes any reorganization, restructuring, merger, sale, or other transfer of assets your information will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to any new owners of the business. In accordance with the Pledge we will request that third parties and companies operate in a manner consistent with Pledge principles or allow users a choice for information to not be disclosed to that specific entity.

For data which is hosted in Student EI: As noted above, Student EI is not a Data Controller for personal data hosted in Student EI. Therefore as a Data Processor, we delete this data on the instruction of your school.

Student EI will, pursuant to the school instructions, process and store personal data for students, parents, teachers and school staff members for the duration of the schools license with Student EI. If you leave the school during an active license with your school we will delete/anonymize your personal data within 28 days of your account being deleted by your school.

If you are a parent of children at two different schools which use Student EI, if one school requests that Student EI delete its data your details will still be held by Student EI for the second school.

For data which is listed in section 3 above:

For non-Student EI users (such as prospects and business contacts) we will process and store personal data while we are in contact with you with relevant information on our services. If we have not contacted you for a period of 1 year your data will then be removed from our system automatically.

If you have opted out to your data being processed we will delete your data within 28 days of your opt out being received. Sometimes business and legal requirements oblige us to retain certain information, for specific purposes, for an extended period of time. Reasons we might retain some information for longer periods of time include security, fraud prevention, financial record-keeping, complying with legal or regulatory requirements.

Where required by applicable law or regulation, you have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this information to another controller.

In addition, you can object to the processing of your personal information in some circumstances (in particular, where we don’t have to process the information to meet a contractual or other legal requirement, or where we are using the information for direct marketing). These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make.

To exercise any of these rights - or get a copy of our legitimate interest balancing tests - you can get in touch with us using the details set out below. If you have unresolved concerns, you have the right to complain to an information protection authority where you live, work or where you believe a breach may have occurred.

For the provision of information marked as mandatory when you register to use Student EI, if such information is not provided, then you will not be able to use the service. All other provision of your information is optional. If you do not provide such information, our provision of certain services to you may be detracted from.

Our Data Protection Team can be contacted at:

By email:

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